In the era of social media, influencer marketing has become a vital part of brand promotion and consumer engagement. With the fast growing impact of influencers, there is a need for greater transparency and accountability across all social media platforms.
France has become the first European country to regulate influencer marketing on social media by introducing a new law which aims to clarify what people can monetise and promote online as well as setting out specific guidelines for influencers and brands operating in France. The new influencer law was adopted on 1 June 2023.
What does the new law mean for influencers in France?
Given France’s prominent position in the global fashion and luxury industry, this law is likely to have far-reaching consequences. Brands and influencers that operate on a global scale will need to acclimatise to these new laws, and this law will likely inspire other countries and regulating bodies to follow suit in pursuit of a more responsible and transparent influencer marketing landscape.