Getir, an online grocery app, got caught by the Advertising Standards Authority (“ASA”) for advertising a discount so good that it could not DELIVER on the customer demand that was generated as a result!
Getir sent an email to its customers with the subject “£20 off!” and the contents “£20 off when you spend £21!” followed by “Claim my £20 discount. Spend £21, get £20 off. Yup, you read that right! Shop right now to get all your essentials for a quid!”.
What did Getir GET so very wrong?
An entrant immediately attempted to redeem the promotion but was told it had been paused. They then challenged whether the promotion had been fairly administered.
The ASA upheld their ruling for the following reasons:
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