The Specialist World of Controlled Product Placement (CPP)
Controlled Prize Placement (CPP) is one of the most exciting prize promotional techniques that brands can run, and they can excite consumers, trade and media. Whether it involves creation of a bespoke product (e.g. a blue Jammy Dodger) or a winning golden ticket tucked into a pack for a consumer to find. CPP is the route to go if you want to create real buzz around your brand!
CPP was largely created by PromoVeritas and has been used by many brands and agencies as well, having featured in a Channel 4 documentary about our work with Cadbury and their long running Hunt The Cadbury Creme Egg instant win promotion. It can take months of work, designing and creating the winning packs or tickets, assessing safety risks, visiting factories, planning routes, ‘seeding’ the prize packs across the country and abroad, taking hundreds of winner calls and sending out the prizes. All is not a days work for our expert team of ‘Happy Makers’. We have literally been from the Shetland Isles, to the Isles of Scilly, from Northern Ireland to the Isle of Wight ensuring that the distribution of winning packs is fair, random and fully in accordance with the strict requirements of the CAP Code for the Marketing Industry.
Marika Nargi, our Senior Programme Manager, spoke to us about how it feels to work on a CPP promotion: “I love the fact that some of our work can change lives. A consumers does their regular shopping, goes home and they could have in their hands – in that soft drink can, or that scrumptious chocolate bar……a golden ticket. They can be real life Charlie Bucket’s, finding one of Willy Wonka’s golden tickets. What could be more exciting? We have had winners dancing around the kitchen because they have won a cash prize or a holiday – It always makes us smile because we have just made someone’s year”.
If CPP sounds the type of promotion you think is right for your brand or client, get in touch. A chat can be all it takes to shape a promotion to meet your objectives, make sure you can maximise outcomes and we’re happy to help.
Email us on info@promoveritas.com or call us at 44 (0)203 325 6000
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Delivery
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Digital
Trust us to design and build engaging and memorable digital experiences for your audience anywhere in the world, we can roll out in multiple languages and countries, securely capture and manage first party data with data kill dates and right to forget support built-in.
Insights
Trust us to safely manage consumer PII and prepare actionable insights & learnings from your promotion to drive your business forward.
Legal Advice
Trust our lawyer and compliance team to draft lawful Terms & Conditions, translated when necessary and to brief you on the rules & regulations governing participating markets.
Promotional Expertise
Trust to advise you on the right promotional mechanic to meet your objectives – Win £ $ €, Enter a Game of Skill / Competition, Claim a Free Gift with Purchase – we know which lever you should pull and what can legally be run in-markets around the world.
