GDPR & Privacy Compliance for Promotions

PromoVeritas provides expert data and privacy compliance guidance, designed to eliminate risk and give you the confidence to run creative, ambitious, and fully compliant campaigns.

From running a global prize promotion to sending a simple email campaign, every activity requires a rigorous approach to data protection.

Our Data & Privacy Compliance Services

Every successful campaign starts with a solid foundation for data compliance.  We provide practical, end-to-end support to ensure your promotional marketing activities are compliant and inline with local data and privacy laws and regulations.

We work with you to:

Structure your data capture mechanisms to gather robust, explicit consent where required in line with your privacy requirements

Analyse your campaign objectives to determine the correct lawful basis.

Running prize draws, competitions or Promotions can be high-risk without proper oversight.
Non-compliance with data protection laws can lead to fines, reputational damage, and loss of customer trust. Our team ensures your campaigns are fully compliant, secure, and customer-friendly

Data Privacy & Compliance for Promotions

We create clear, compliant and legally sound T&Cs tailored specifically to your promotion, ensuring they meet GDPR and other global data privacy requirements.

Draft compliant Terms & Conditions specific to your promotion

Whether entries come via your website, social media platforms, or in-store systems, we assess all touchpoints to ensure personal data is handled securely.

Reviewing Entry Channels for Data Security

We oversee secure, verifiable winner selection, and guide you on verification procedures. After your campaign ends, we ensure personal data is deleted or anonymized in compliance with regulations and your internal Privacy requirements.

Managing Winner Selection and Data Lifecycle

We advise on what data to collect and how, balancing regulatory compliance with your campaign goals — so you capture the insights you need while staying fully lawful.

Optimising Data Collection for Compliance and Effectiveness

Why Choose PromoVeritas as Your Compliance Partner?

When you partner with us, you are securing your brand’s reputation with the industry’s leading experts.

  • Actionable, Commercial Advice: We provide clear, practical solutions, not just theoretical legal guidance.
  • A Shield for Your Brand: We mitigate the risk of regulatory fines and reputational damage, allowing your marketing team to focus on innovation and growth.
  • Global Expertise: With experience navigating promotional marketing law in 94 countries, we understand the nuances of GDPR and other global data protection laws.
  • End-to-End Management: From initial concept review to post-campaign data deletion, we can manage the entire compliance lifecycle, providing you with complete peace of mind.

Contact us to discuss your next promotion

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Other ways we can
help you succeed

Delivery

Trust us to take care of every detail so your prize winners, wherever they are in the world, have a memorable brand experience and will tell their friends and family about forever.

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Digital

Trust us to design and build engaging and memorable digital experiences for your audience anywhere in the world, we can roll out in multiple languages and countries, securely capture and manage first party data with data kill dates and right to forget support built-in.

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Insights

Trust us to safely manage consumer PII and prepare actionable insights & learnings from your promotion to drive your business forward.

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Compliance Expertise

Trust our lawyer and compliance team to draft lawful Terms & Conditions, translated when necessary and to brief you on the rules & regulations governing participating markets.

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Promotional Expertise

Trust to advise you on the right promotional mechanic to meet your objectives – Win £ $ €, Enter a Game of Skill / Competition, Claim a Free Gift with Purchase – we know which lever you should pull and what can legally be run in-markets around the world.

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Contact us to discuss your next promotion

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  • What is GDPR marketing compliance for promotions?

    • GDPR and data compliance in promotions means ensuring that all personal data collected from entrants is handled lawfully, securely, transparently and in line with the Promoter’s privacy policy. This includes having a valid legal basis for processing, optional consent from the winner, clear privacy notices, limited data retention, and robust safeguards for storage and transfer.
      Entrants must be informed about how their data will be used, and consent should be sought where appropriate – i.e. if they would like to hear from a promoter about future marketing or promotions. Proper data privacy compliance not only avoids regulatory penalties but also builds trust by showing participants their information is respected and protected.

  • How do we evidence data and privacy compliance in a promotion?

    • Compliance is evidenced through clear documentation at every stage. This includes ensuring the campaign is aligned to your privacy notices, data processing agreements are entered into where necessary, records of consent (where required), and policies covering retention and deletion. Secure systems for storing and transferring personal data must also be demonstrable.
      Together, these materials provide a verifiable audit trail, showing regulators, stakeholders, and participants that entrant data has been managed lawfully, transparently, and responsibly.

  • Can entry be conditional on marketing opt-in?

    • No. In the UK, under GDPR and most other privacy laws and regulations, entry to a promotion cannot be made conditional on agreeing to receive marketing communications. Marketing consent must be freely given, specific, and separate from participation in the promotion.
      That means participants should always be able to enter without having to opting in, and any consent that is captured must be clearly recorded and also easy to withdraw should the entrant change their mind. This protects consumer rights and reduces the risk of regulatory challenge.

  • How do platform rules intersect with GDPR?

    • Social media platforms set their own rules for running promotions, covering areas such as eligibility, disclosures, and data collection. These requirements must be followed alongside GDPR obligations, which govern how personal data is obtained, stored, and used.
      In practice, this means campaigns need to meet both sets of standards- securing valid consent where necessary, providing clear privacy information, and ensuring that platform mechanics do not conflict with data protection law. Aligning the two avoids regulatory issues and maintains participant trust.