FMCG Promotions Compliance
In the FMCG market, you need promotions that cut through the noise. But with complex rules and global regulations, risk can stifle creativity. We’re the expert partners who handle the compliance complexities, giving your team the confidence to launch the bold, creative, and successful campaigns your brand deserves.
At PromoVeritas we work as an extension of your team, blending deep legal expertise with operational excellence. From global launches to retail activations, we ensure every campaign you run is not just compliant, but a resounding success that audiences love.
The Compliance Challenges for FMCG
Navigating the rules around promoting products High in Fat, Salt, or Sugar (HFSS) is a critical challenge for food and drink brands. The HFSS promotion rules impact where, when, and how you can market your products, directly affecting your promotional strategy.
At PromoVeritas, we are at the forefront of HFSS marketing compliance. We help our partners to:
Restrictions on how and where products high in fat, sugar, or salt can be promoted.
Understand the restrictions
that still achieve your commercial goals.
Develop creative, compliant promotional mechanics
to ensure they adhere to advertising codes and youth-marketing rules.
Review marketing communications
each with its own unique food and drink advertising compliance regulations.
Adapt campaigns across different markets
Receipt uploads, online entries and loyalty schemes must handle personal data securely.
Data Protection & Privacy
Why FMCG Brands Choose PromoVeritas?
When you partner with us, you are securing your brand’s reputation with the industry’s leading experts.
- 20+ years of experience with leading global FMCG companies.
- Campaigns delivered in 90+ countries.
- Expert blend of legal and operational skills.
- Trusted partner for retailers and agencies alike.
Contact us to discuss your next promotion
Some recent success stories
Hunt the Rare Square Win £10K
Celebrating Doritos partnership with A Minecraft Movie, to Hunt the Rare Square
Stella Artois Wimbledon Prize Promotion
From centre court thrills to VIP access, Stella Artois served up Wimbledon…
Other ways we can
help you succeed
Delivery
Trust us to take care of every detail so your prize winners, wherever they are in the world, have a memorable brand experience and will tell their friends and family about forever.
Digital
Trust us to design and build engaging and memorable digital experiences for your audience anywhere in the world, we can roll out in multiple languages and countries, securely capture and manage first party data with data kill dates and right to forget support built-in.
Insights
Trust us to safely manage consumer PII and prepare actionable insights & learnings from your promotion to drive your business forward.
Compliance Expertise
Trust our lawyer and compliance team to draft lawful Terms & Conditions, translated when necessary and to brief you on the rules & regulations governing participating markets.
Promotional Expertise
Trust to advise you on the right promotional mechanic to meet your objectives – Win £ $ €, Enter a Game of Skill / Competition, Claim a Free Gift with Purchase – we know which lever you should pull and what can legally be run in-markets around the world.
Andrew Copley
Senior Account Director
Arthur Gapas
Interim Account Director
Danielle Farleigh
Group Account Director
Juliet Karp
Senior Client Relationship Manager
Max Woolman
Client Relationship Manager
Mark Stern
New Business Account Director
Meera Kara
Client Relationship Manager
Michael Bouvier
Senior Programme Manager
Mikey Presser
Senior Client Relationship Manager
Ann Jenkins
Head of Global Client Growth & Marketing
Corry Sweet
Client Relationship Manager
Tom Smith
Business Development Manager
Ceri Rees
Client Relationship Manager
David Lubczanski
New Business Manager
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Contact us to discuss your next promotion
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How do you run a compliant receipt-upload promotion?
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A compliant receipt-upload promotion requires clear rules on eligible purchases, secure systems for uploading and validating receipts, and transparent winner selection. Data protection obligations must be met, with personal and purchase data handled lawfully and stored securely.
Independent verification and audit trails help demonstrate that the process is fair, transparent, and consistent with both advertising codes and data protection law.
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Do HFSS or youth-marketing rules affect FMCG promotions?
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Yes. Promotions for foods high in fat, salt, or sugar (HFSS) — and any campaign targeting children or young people — are subject to additional restrictions. These rules limit how and where promotions can be advertised, the claims that can be made, and the incentives offered.
Brands must ensure that campaigns are not misleading, do not encourage irresponsible consumption, and comply with both advertising codes and public health regulations. Careful planning and legal review are essential to keep FMCG promotions compliant in this area.
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How long should FMCG promotions run?
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There is no fixed duration, but promotions must run for a period that is fair, proportionate to the prizes on offer, and clearly communicated in the terms and conditions. Running a promotion for too short a time may be considered misleading, while excessively long campaigns can raise compliance and consumer trust issues.
A balanced timeframe, supported by transparent entry rules and clear closing dates, ensures the promotion remains compliant and credible.
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