Our name literally means
Truth in promotions
We are not just an agency who run great prize promotions. Our focus is on running them safely and compliantly and ensuring that consumers feel confident about entering the promotion without any risk.
For over 21 years we have been filling the gap between creative marketing concepts and their legally compliant implementation. Brands and agencies need not fear falling foul of the many laws and codes that exist, in the UK and beyond. It is our job, it is our passion, to ensure that everything is done properly and adheres to the latest legal requirements. That is why we are trusted by so many brands and agencies – and not just for the front end legal work, but also, and crucially, the back-end delivery work.
Winning trust worldwide
Consumers not only expect brands to provide quality goods at a fair price but also to conduct their prize promotions in a legal and fair manner. This raises an important question for a brand and its agency – who can they rely on for this crucial task?
PromoVeritas, of course. Our Legal team will help you shape the core concept and draft the Terms and relevant contracts, whilst our Operations and Digital teams will deliver all the elements required to be safe and compliant. Our extensive experience provides independence, fairness, and impartiality, all the things required by the UK CAP Code, and similar codes in most other countries. And in this way, our clients can build authentic trust between themselves and their consumers.
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Our vision
Our vision is to ensure all types of promotions, no matter how or where they are run, are conceived and delivered in a fair, secure, and compliant manner with the law and best practices.
We use our legal and marketing knowledge, expertise, attention to detail, and care to achieve this. Our goal is to protect the interests of both brands, their agencies, and consumers. By promoting fair operation of promotions, consumers will have increased confidence and are more likely to participate.
Our values
To create the best possible experience for our clients and their consumers.
To combine our strengths, expertise, and resources to generate innovative ideas, solve complex problems, foster mutual respect and trust, and achieve great success.
To deliver services that are compliant, transparent, and trustworthy, earning the confidence and respect of our clients and their customers.
To stay ahead of the curve when it comes to industry regulations, best practices, and technological advancements by constantly expanding our knowledge base and by sharing our expertise with our clients.
To provide our clients with the highest level of service by approaching every project with a meticulous attention to detail to ensure that our work meets the highest standards.
Powering promotions together
We are a highly skilled team of in-house lawyers, account managers, project managers and digital specialists, led by our CEO, Jeremy Stern.
He founded PromoVeritas in 2002 after a long and successful career in mainstream marketing, including as European Promotions Director of Coca-Cola and European Marketing Director for Sega. He identified two important gaps. One between creative agencies developing innovative concepts and their clients (or their legal team) who want to play things safe and not risk legal issues or brand reputation. And the second, the gap between the significant time spent by all on the front end elements, the creative idea, the graphics, the advertising, and the minimal time spent planning the backend: the consumer experience, the winner selection, the personalised prize fulfilment.
We seek to bridge those gaps. We use our extensive legal and marketing knowledge, and diverse skill set to plan and deliver world-class promotions that are not only engaging but also safe and legally compliant.
Although London-based we operate globally – with projects run in over 80 countries in most years. It might be a multi-national wanting to run a campaign across a continent, a UK company entering a new overseas market, or a foreign company just looking for expert advice on their own or another country. Size and sector of brand and nationality are of no concern to us, we work with all in all.
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