The consumer comes first. We are experts at drafting promotional terms & conditions that are clear and concise but still ensure compliance with local and international rules and regulations.
With a network of legal experts covering over 80 countries, we have built up a comprehensive repository of legal knowledge on promotional laws, regulations, and best practices around the world. We regularly refresh our knowledge with country-specific legal reviews and use the results to help shape promotions to run without any compliance issues around the world. Our international lawyers are equipped to provide detailed guidance on local legal frameworks and can assist with drafting, translating and reviewing promotional terms & conditions to ensure compliance with all relevant rules and regulations.
Terms do not sit in isolation, they need to be integrated into the packaging or the advertising for the campaign. That is why we also like to review and advise on all other forms of marcomms created by your agency. We seek to ensure compliance with local laws and avoid any misleading marketing practices as well as maintaining consistency of messaging.
Many countries require pre-registration of a promotion, the purchase of a licence or in some cases an insurance bond to cover the cost of prizes. Our team handles all the local registration requirements on behalf of our clients, including liaising with local authorities for licences and the publishing of Terms & Conditions or Winner Lists. Get it wrong, at your peril.
Our team of in-house lawyers are skilled in drafting, reviewing, and interpreting a wide range of commercial and other contracts. This includes, but is not limited to, Master Service Agreements, Statement of Work, Sale/Purchase agreements for both goods and services, Non-Disclosure Agreements, Waivers and Disclaimers, and Influencer Contracts. Working in marketing helps us add an extra dimension to our legal reviews, we know the art of the possible, we know how brands and agencies think.