Compliance Marketing Experts

An in-house team, alongside our network of handpicked specialist marketing law experts around the world, have extensive knowledge of promotional legislation and regulations globally.

We shape your promotional concepts and ensure they run effectively and compliantly from Chile to China, Australia to Austria.

The consumer comes first. We review and draft promotional terms & conditions to be clear and concise whilst compliant with local and international rules and regulations.

Terms & Conditions

Our network of compliance experts covering more than 90 markets are equipped to provide detailed guidance on local legal frameworks and can assist with drafting, translating and reviewing promotional terms & conditions to ensure compliance with all relevant rules and regulations.

Global Compliance Advice

Terms do not sit in isolation, they need to be integrated into the campaign assets, advertising and, or product packaging. We prefer to review and advise you on all marketing communications. We seek to ensure you avoid omitting or misleading practices as well as maintaining consistency of messaging.

Marketing Communications Review

Many countries require pre-registration of a promotion, the purchase of a licence or in some cases an insurance bond to cover the cost of prizes. Our team handles the local registration on behalf of our clients, including liaising with local authorities for licences and the publishing of Terms & Conditions or Winner Lists.

Overseas Registrations

Our crack team of Compliance champions are skilled in drafting, reviewing and interpreting Master Service Agreements, Statements of Work, Sale/Purchase agreements for both goods and services, Non-Disclosure Agreements, Waivers and Disclaimers and Influencer Contracts. Working in marketing helps us add an extra dimension to our legal reviews, we know the art of the possible, we know how brands and agencies think.

Commercial Agreements

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Other ways we can
help you succeed

Delivery

Trust us to take care of every detail so your prize winners, wherever they are in the world, have a memorable brand experience and will tell their friends and family about forever.

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Digital

Trust us to design and build engaging and memorable digital experiences for your audience anywhere in the world, we can roll out in multiple languages and countries, securely capture and manage first party data with data kill dates and right to forget support built-in.

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Insights

Trust us to safely manage consumer PII and prepare actionable insights & learnings from your promotion to drive your business forward.

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Compliance Expertise

Trust our lawyer and compliance team to draft lawful Terms & Conditions, translated when necessary and to brief you on the rules & regulations governing participating markets.

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Promotional Expertise

Trust to advise you on the right promotional mechanic to meet your objectives – Win £ $ €, Enter a Game of Skill / Competition, Claim a Free Gift with Purchase – we know which lever you should pull and what can legally be run in-markets around the world.

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Specialist legal advice comes from bringing together the right people

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  • When should a lawyer review a promotion?

    • A legal review should take place at the planning stage- before terms and conditions are drafted or the campaign goes live. This ensures that eligibility rules, prize structures, and mechanics comply with the relevant laws and codes from the outset.
      Early involvement reduces the risk of costly changes later and helps safeguard the brand’s reputation by ensuring the promotion is fair, transparent, and legally robust.

  • How do you handle influencer disclosures?

    • Influencer activity is closely regulated, and clear disclosure is required to ensure audiences understand when content is part of a paid partnership or promotion. We review contracts and campaign briefs to make sure disclosure obligations are built in from the start, in line with ASA, CMA, FTC, and other international guidelines.
      By setting out the right wording, monitoring execution, and keeping records, we help brands and influencers remain transparent, protect consumer trust, and avoid regulatory breaches.

  • Can you review promotional creative and media?

    • Yes. Creative materials and media assets can be reviewed to ensure they meet advertising standards, accurately represent the promotion, and do not mislead consumers. This includes checking copy, imagery, and disclaimers against the relevant codes and platform rules.
      A compliance review at this stage helps protect the brand, strengthens consumer trust, and reduces the risk of regulatory challenge once the promotion is live.

  • Do you provide ongoing counsel during a live campaign?

    • Compliance doesn’t end once a promotion goes live. We provide ongoing support to monitor activity, resolve queries, and address any issues that may arise during the campaign. This ensures that the promotion remains fair, transparent, and legally compliant throughout its duration.