Marketing Compliance Insights

Our Promo Insights can provide visual entry data analysis and reports across promotions. Understand promotion performance, optimal entry times, promotional mechanics, preferred entry platform, prize type, quantity and demographics.

We can offer you real-time comprehensive reporting for your promotional campaigns, including analysis of entries, preferred mechanics, and total entries. The dashboard can report both the current live campaign and also benchmarks from any historical campaigns we may have run for you in the past and can provide valuable information to help optimise both the current and future campaigns.

Dashboard

Our campaign reports provide performance analysis of both individual and multiple promotions, which can be used to tailor future promotions and maximise marketing effectiveness.

Reporting

Our PromoInsights services provide you with comprehensive end of campaign insight reports based on an analysis of entry data from individual or multiple promotions. Our reports can cover metrics, such as date and time, promotional mechanics, entry platforms, prize types, quantities, and demographics based on postcode profiling. The aim is to provide you with key insights that will help you to better understand the effectiveness and success of your promotional campaigns.

PromoInsights

We leverage our partnership with the Behavioural Science faculty at Kingston University to provide insights on the demographic and lifestyle characteristics of entrants and what works and what does not.

Bespoke behavioural insights

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Other ways we can
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Great data insights comes from bringing together the right people

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  • How do you apply insights to the next campaign?

    • Post-campaign analysis highlights what worked well and where risks or challenges arose. Reviewing entry data, winner behaviour, and compliance checks allows lessons to be carried forward into future activity.
      By applying these insights, brands can refine mechanics, strengthen safeguards, and design promotions that are not only more effective but also more secure and legally robust.

  • Can you benchmark our promotions?

    • Yes. Promotions can be benchmarked against industry standards, regulatory best practice, and our experience of managing thousands of campaigns worldwide. This includes reviewing entry levels, prize structures, compliance processes, and consumer engagement.
      Benchmarking provides a clear picture of performance, highlighting strengths and areas for improvement so future campaigns can be more effective, secure, and trusted.

  • What does an insights report include?

    • An insights report brings together key findings from a promotion, including entry volumes, demographic breakdowns, engagement trends, and prize redemption data. It also highlights any compliance issues encountered and provides recommendations for future activity.
      The result is a clear, evidence-based view of campaign performance — helping brands demonstrate impact, refine mechanics, and strengthen compliance in the next promotion.