ASA Rulings Recap September 2020
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
- ASA ruling
- Brands
- Cap code
- Legal ruling
Discover how to run Sensational Seasonal promotions at our free webinar on 22nd July 2020!
Great seasonal promotions grab the attention of customers and boost sales and engagement. Learn all about them at our next…
- Agencies
- Brands
- Competitions
- Instant Wins
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions
- Social Media Promotions
TikTok and promotions. Are they worth the hype?
TikTok has become the fastest growing app on the planet with over 2 billion downloads since its launch in 2016.…
- Brands
- Competitions
- Coronavirus
- Digital advertising
- Promotional Compliance
- Promotions
- Social Media Promotions
- Tiktok
State of the Nation Survey: What do we want to win during lockdown?
We recently conducted a survey for the Daily Mail to find out what the nation is up to doing during…
- Brands
- Competitions
- Coronavirus
- Digital advertising
- Instant Wins
- Legal
- Promotional Compliance
- Promotions
- research
- Social Media Promotions
- Tiktok
Discover the Rules for Social Media Promotions at a Free Webinar on 30th June 2020
Almost half the UK’s consumers are using social media more since lockdown began. Facebook, Instagram, Snapchat, YouTube and Twitter are…
- Agencies
- ASA ruling
- Brands
- Cap code
- Competitions
- Digital advertising
- Fake ads
- Influencer marketing
- Legal
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions
- Social Media Promotions
Can Influencer Marketing damage your brand?
Even during lockdown Influencer Marketing has continued to grow as a popular way for brands to promote their products and…
- Agencies
- ASA ruling
- Brands
- Coronavirus
- Digital advertising
- Fake ads
- Influencer marketing
- Legal
- Promotional Compliance
- Promotions
- Social Media Promotions
Learn the Rules for Influencer Marketing at our next Free Webinar
Did you know that brands and influencers are equally responsible for a breach of the rules? Brands are increasingly using…
- Agencies
- ASA ruling
- Brands
- Influencer marketing
- Legal
- Promotional Compliance
- Promotions
- Social Media Promotions
PromoVeritas oversee Heart’s Make Me A Millionaire
Heart, the UK’s biggest commercial radio brand, gave away £1 million pounds to one lucky listener this May, as part…
- Brands
- Broadcast Verification
- Broadcast Voting
- Broadcasters
- Cap code
- Competitions
- Coronavirus
- Prize draws
- Prize Promotions
- Promotions
- Winner communications
Could the $24m McMillions Scam ever happen again?
McMillion$ (on Sky from 27 May 2020) is the incredible story of how staff at the marketing agency behind the…
- Agencies
- Brands
- Controlled Product Placement
- On Pack Promotions
- Prize Promotions
- Promotional Compliance
- Promotions
Lord Sugar’s tweet banned. Time for a recap on Influencer Marketing rules?
This week Lord Alan Sugar was in the press following an ASA adjudication that was upheld against his tweet for…
- Agencies
- ASA ruling
- Brands
- Competitions
- Controlled Product Placement
- Coronavirus
- Fake ads
- Global
- Influencer marketing
- Prize draws
- Prize Promotions
- Promotions
- Social Media Promotions
What are the rules for brands giving away prizes in return for charity donations?
As the UK continues to operate under lockdown, more and more brands are asking ‘what can we do to help?’.…
- Agencies
- Brands
- Charity
- Competitions
- Coronavirus
- Global
- Prize draws
- Prize Promotions
- Promotions
Who are the agile brands in a crisis?
At PromoVeritas our mission is to ensure that the world of promotions is safe and fair for both the promoters…
- Agencies
- Brands
- Coronavirus
- Global
- Promotions
Are the rules for marketing food to children tough enough?
Recently FMCG giant Unilever announced that it will stop marketing and advertising its products to children by the end of…
- Brands
- Cap code
- Children
- HFSS
- Legal
- Promotions
Ex on the Beach influencer’s ‘irresponsible ad’ banned by the ASA
This week an ASA Ruling against Ex on the Beach star Jemma Lucy for promoting a weight loss drink whilst…
- Agencies
- Brands
- Fake ads
- Heath Claims
- Influencer marketing
- Legal
- Promotions
- Social Media Promotions
Winner selection done the right way!
Prize draws may be the easiest promotions to administer and run but they still require great care and attention in…
- Agencies
- Brands
- Competitions
- Fake ads
- Heath Claims
- HFSS
- Influencer marketing
- Legal
- Promotions
- Social Media Promotions
Influencer Marketing: Are you Running it Right?
Influencer Marketing has hit the headlines again for all the wrong reasons. Errant instagrammers such as Mrs Hinch show that…
- Agencies
- Brands
- Competitions
- Fake ads
- Heath Claims
- HFSS
- Influencer marketing
- Legal
- Promotions
- Social Media Promotions
User Generated Content – The Positive and Negatives for Brands
We as marketers are all aware that UGC is absolutely everywhere and whether we like it or not, brands can…
- Agencies
- Artificial Intelligence
- Brands
- Competitions
- Judging
- Legal
- Live Streaming
- Promotions
- Social Media Promotions
- Uncategorised
- User Generated Content
Promises, promises. Why it pays to always deliver on your promotion.
In the week that the ASA ruled a Nespresso promotion was not run fairly, we take a look at why…
- Agencies
- ASA ruling
- Brands
- Gift with purchase
- Prize Promotions
- Promotional Compliance
- Promotions
- Rewards
- Terms & Conditions
Portman Group tells alcohol brands to stop being ‘offensive’
Portman, the trade body for the alcohol industry, has launched new rules to make sure that the name, packaging and…
- Agencies
- Alcohol
- Brands
- Heath Claims
- Legal
- Portman
- Promotional Compliance
- Promotions
- Promoveritas
Transport for London bans HFSS advertising
As of February 25th, Transport for London has revised its guidelines and effectively banned any adverts that promote foods or…
- Agencies
- Brands
- Cap code
- European Promotions
- HFSS
- Legal
- Promotional Compliance
- Promotions
- Promoveritas
Choosing the perfect Instagram hashtag for your promotion!
Everyone knows that a good hashtag can make or break a social media post and when it comes to Instagram…
- Agencies
- Brands
- Cross border promotions
- European Promotions
- Film promotions
- Marketing Contracts
- On Pack Promotions
- Partnerships
- Prize Promotions
- Promotional Compliance
- Promotions
- Promotions Abroad
- Promoveritas
Do your brand health claims need a sense check?
Major brands have been in the spotlight recently for making untrue claims and misleading the public. Making sure your advertisement…
- Agencies
- Brands
- Cap code
- Contact Us
- Fake ads
- Heath Claims
- Prize Promotions
- Promotional Compliance
- Promotions
- Promoveritas
ASA cracks down on ignorant influencers. Are you up to date with the latest rules?
The ASA has warned between 200 and 300 social media influencers over the past 12 months that they were breaking…
- Agencies
- Brands
- Competitions
- Contact Us
- Digital advertising
- Fake ads
- Influencer marketing
- Marketing Contracts
- Prize Promotions
- Promoveritas
- Social Media Promotions
Instagram promotions are changing
Due to stricter data privacy rules Instagram has launched a new hashtag search API which will change the way you…
- Agencies
- Brands
- Competitions
- Contact Us
- Digital advertising
- Fake ads
- Prize Promotions
- Promoveritas
- Social Media Promotions
Boohoo break advertising rules with ‘fake sales’
Popular online retailer Boohoo fell foul of advertising watchdog, the ASA, once again by misleading their consumers over the Black…
- Agencies
- ASA ruling
- Brands
- Cap code
- Competitions
- Contact Us
- Fake ads
- Prize Promotions
- Promotional Compliance
- Promotions
- Social Media Promotions
Focus on Partnerships: Bring some Hollywood Magic to your next brand promotion
Collaborating with an eagerly anticipated film can offer brands the ideal vehicle to reach target audiences. You can leverage the…
- Agencies
- Brands
- Cross border promotions
- European Promotions
- Film promotions
- Marketing Contracts
- On Pack Promotions
- Partnerships
- Prize Promotions
- Promotional Compliance
- Promotions
- Promotions Abroad
- Promoveritas
Superdrug receives ASA Ruling for free gift promotions
Superdrug recently had two complaints upheld by the Advertising Standards Authority relating to ‘gift with purchase’ promotions. This highlights the…
- Agencies
- Brands
- Cross border promotions
- European Promotions
- Film promotions
- Marketing Contracts
- On Pack Promotions
- Partnerships
- Prize Promotions
- Promotional Compliance
- Promotions
- Promotions Abroad
- Promoveritas