Brands

2nd July 2019

Influencer Marketing: Are you Running it Right?

Is Influencer Marketing a problem for brands?
21st May 2019
User Generated Content Campaigns

User Generated Content – The Positive and Negatives for Brands

Executed well User Generated Content can create compelling promotions with a difference but they can be a recipe for disaster. We give our top tips here.
9th May 2019

Promises, promises. Why it pays to always deliver on your promotion.

The ASA upholds a ruling over a botched Nespresso promotion
5th March 2019

Portman Group tells alcohol brands to stop being ‘offensive’

The Portman Group has launched new rules to make sure that alcohol brands do not cause offence