ASA Rulings Recap September 2020
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
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- Legal ruling
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
Great seasonal promotions grab the attention of customers and boost sales and engagement. Learn all about them at our next…
TikTok has become the fastest growing app on the planet with over 2 billion downloads since its launch in 2016.…
We recently conducted a survey for the Daily Mail to find out what the nation is up to doing during…
Almost half the UK’s consumers are using social media more since lockdown began. Facebook, Instagram, Snapchat, YouTube and Twitter are…
Even during lockdown Influencer Marketing has continued to grow as a popular way for brands to promote their products and…
Did you know that brands and influencers are equally responsible for a breach of the rules? Brands are increasingly using…
Heart, the UK’s biggest commercial radio brand, gave away £1 million pounds to one lucky listener this May, as part…
McMillion$ (on Sky from 27 May 2020) is the incredible story of how staff at the marketing agency behind the…
This week Lord Alan Sugar was in the press following an ASA adjudication that was upheld against his tweet for…
As the UK continues to operate under lockdown, more and more brands are asking ‘what can we do to help?’.…
At PromoVeritas our mission is to ensure that the world of promotions is safe and fair for both the promoters…
Recently FMCG giant Unilever announced that it will stop marketing and advertising its products to children by the end of…
This week an ASA Ruling against Ex on the Beach star Jemma Lucy for promoting a weight loss drink whilst…
Prize draws may be the easiest promotions to administer and run but they still require great care and attention in…
Influencer Marketing has hit the headlines again for all the wrong reasons. Errant instagrammers such as Mrs Hinch show that…
We as marketers are all aware that UGC is absolutely everywhere and whether we like it or not, brands can…
In the week that the ASA ruled a Nespresso promotion was not run fairly, we take a look at why…
Portman, the trade body for the alcohol industry, has launched new rules to make sure that the name, packaging and…
As of February 25th, Transport for London has revised its guidelines and effectively banned any adverts that promote foods or…
Everyone knows that a good hashtag can make or break a social media post and when it comes to Instagram…
Major brands have been in the spotlight recently for making untrue claims and misleading the public. Making sure your advertisement…
The ASA has warned between 200 and 300 social media influencers over the past 12 months that they were breaking…
Due to stricter data privacy rules Instagram has launched a new hashtag search API which will change the way you…
Popular online retailer Boohoo fell foul of advertising watchdog, the ASA, once again by misleading their consumers over the Black…
Collaborating with an eagerly anticipated film can offer brands the ideal vehicle to reach target audiences. You can leverage the…
Superdrug recently had two complaints upheld by the Advertising Standards Authority relating to ‘gift with purchase’ promotions. This highlights the…