The ASA turned up the heat against the Red Miracle Group for a Domino’s promotion the franchisee ran last week by upholding a ruling against the company for unfairly administering a promotion and causing participants unnecessary disappointment.
What was the Ad?
A Domino’s leaflet seen in February 2023 stated “HOW TO CLAIM YOUR FREE PIZZA” and directed entrants to “SCAN QR CODE TO OPEN/DOWNLOAD THE APP. PICK YOUR FREE MEDIUM PIZZA. ENTER CODE AT CHECKOUT”. A QR code was included on the leaflet as well as a unique code for each leaflet.
What got entrants PIZZA-ed off?
Several entrants tried to redeem the promotion but were told it had been withdrawn. As such, these entrants challenged whether the promotion had been administered fairly.
Red Miracle Group’s response:
The ASA upheld their ruling against RMG for the following reasons:
RMG and Domino’s Pizza UK and Ireland were told to ensure any future promotions are administered fairly.
In brief, this ruling serves as a reminder to:
As promotional bodyguards, PromoVeritas provides compliance advice to ensure promotions run within the confines of the law and regulatory guidance. Feel free to reach out if you would like any advice!