Promotions in Oz: Charting a Course for Down-Under Triumphs!

If you’re considering launching a promotion in Australia, it is imperative to approach it with finesse and a clear understanding of the regulatory terrain. Here’s a few things that you need to consider before embarking on promotions Down Under!

• Competitions are permitted with no registration requirements. Now that’s KOALA-TY!
• Prize draws require registration in at least three states and permits may be required.
• Instant Win promotions also require registration in at least three states and permits may be required.
• Some states require the Promoter to have a registered business address in Australia as a practical requirement.
• The higher the value of the prize, the more expensive the permit will be. The permits go from Wallaby-Sized to Mega-Moolah!
• The date, time and location of the draw needs to be included in the Terms & Conditions.
• Winners’ lists must be published at the end of the promotion period.
• There are different times within which winners must be notified depending on the state.
• Promotional taxes may need to be paid by the Promoter depending on the prize value.
• Gift with purchase promotions are permitted in Australia, however there are certain requirements on how this can be advertised.
• A second chance prize draw may be required in some states for unclaimed prizes!

This brief overview is just the tip of the boomerang and there are lots of additional nuances to consider depending on the nature and mechanic of the promotion. Before you dive into the vast land of Vegemite and kangaroos, feel free to reach out! PromoVeritas have helped to run countless promotions in Australia and can assist with registrations, drafting Oz-compliant Terms and reviewing marketing communications.