Marketing Fraud Services

Promotions should be a source of excitement for your customers and growth for your brand. But fraudsters often see them as an opportunity.

Fake entries and bot-driven sign-ups can drain your budget and damage trust.

At PromoVeritas, we ensure your promotional campaigns remain legally compliant, digitally secure, and customer-friendly. With over 20 years of experience protecting promotions across 90+ markets, we combine technology with independent compliance expertise to safeguard every campaign.

Why Fraud Prevention Matters?

Fraud in promotions is more than just a nuisance- it can distort your results, cost you money, and put your reputation at risk. The most common risks include:

Voucher code abuse, bot-driven redemptions and bulk misuse.

E-commerce Fraud

Multiple fake identities or manipulated entries in prize draws and competitions.

Promotion Entry Fraud

Fake followers, manipulated engagement, or fraudulent prize draw entries via social channels.

Social Media & Influencer Fraud

Why Choose PromoVeritas For Marketing Fraud Prevention?

When you partner with us, you are securing your brand’s reputation with the industry’s leading experts.

  • Proven track record: Over 20 years protecting campaigns for the world’s biggest brands.
  • Balanced approach: Fraud detection technology backed by human compliance expertise.
  • Global coverage: Experience across 94 countries and multiple industries.
  • Reputation protection: Keep your promotions safe, trusted and customer-friendly.

Contact us to discuss your next promotion

Talk To Us

Other ways we can
help you succeed

Delivery

Trust us to take care of every detail so your prize winners, wherever they are in the world, have a memorable brand experience and will tell their friends and family about forever.

Find Out More

Digital

Trust us to design and build engaging and memorable digital experiences for your audience anywhere in the world, we can roll out in multiple languages and countries, securely capture and manage first party data with data kill dates and right to forget support built-in.

Find Out More

Insights

Trust us to safely manage consumer PII and prepare actionable insights & learnings from your promotion to drive your business forward.

Find Out More

Compliance Expertise

Trust our lawyer and compliance team to draft lawful Terms & Conditions, translated when necessary and to brief you on the rules & regulations governing participating markets.

Find Out More

Promotional Expertise

Trust to advise you on the right promotional mechanic to meet your objectives – Win £ $ €, Enter a Game of Skill / Competition, Claim a Free Gift with Purchase – we know which lever you should pull and what can legally be run in-markets around the world.

Find Out More

Contact us to discuss your next promotion

Talk To Us

  • What is marketing fraud?

    • Marketing fraud occurs when a promotion is run in a way that misleads participants, manipulates outcomes, or breaches laws and advertising codes. Examples include false prize claims, unfair winner selection, misuse of personal data, or misleading advertising.
      Fraud undermines consumer trust and exposes brands to regulatory action, financial penalties, and reputational damage. Strong compliance controls are essential to prevent it and to demonstrate that promotions are fair, transparent, and legally robust.

  • Which fraud types do you prevent?

    • Common fraud risks in promotions include false or duplicate entries, bulk or automated submissions, manipulation of “no purchase necessary” routes, misuse of personal data, and misrepresentation of winners or prizes.
      We put safeguards in place — such as eligibility checks, secure entry systems, independent winner selection, and audit trails — to prevent these risks and ensure every promotion is run fairly, transparently, and in line with the law.

  • How do you detect affiliate marketing fraud?

    • Affiliate marketing fraud is identified by monitoring traffic sources, conversion patterns, and participant behaviour for anomalies such as sudden spikes in entries, repeated IP addresses, or non-genuine sign-ups. Technical tools, data analysis, and manual checks are combined to flag suspicious activity.
      Where irregularities are found, evidence is documented, and corrective measures are taken to protect the integrity of the promotion and ensure that results remain accurate, transparent, and compliant.

  • Can you audit a live campaign?

    • Yes. A live campaign can be audited to check that it is being run in line with the approved terms, relevant laws, and platform rules. This may include reviewing entries, monitoring winner selection, and verifying communications while the promotion is still active.
      Mid-campaign audits provide reassurance that processes are being followed correctly and allow any risks to be addressed before they escalate, protecting both compliance and brand reputation.

  • How do you protect e-commerce promo codes?

    • Protecting promo codes involves controlling distribution, limiting redemption, and monitoring for misuse. This can include unique, single-use codes, technical restrictions on eligible baskets or users, and real-time tracking to detect abnormal redemption patterns.
      By combining technical safeguards with clear terms and ongoing monitoring, brands can prevent fraud, protect margins, and maintain consumer trust in their e-commerce promotions.