Promotions Knowledge Hub

Explore news, insights and events. Stay up to date with regulations, restrictions and legal rulings in UK, European and globally to stay ahead of the compliance curve.

LHFD Compliance: What It Means for Your Next Campaign

The new LHFD rules are already reshaping creative, media and promotional work.

Watch the webinar replay to hear insights from the ASA’s regulatory lead and our Global Compliance Manager as they explain the early pressure points, grey areas in brand‑only advertising and the key pivots teams need to stay complian.

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What Brands Can & Can’t Do Around Major Sporting Events

Cut through the confusion around marketing during major sporting events.

Watch the webinar replay to hear from our experts as they break down what brands can and can’t do, how to avoid implied association, and the key considerations for promotions, tickets and performance‑led mechanics.

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