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6 February 2024
When prize promotions go wrong they can make headlines, damage budgets and reputations. If you have watched the Netflix ‘Pepsi, Where’s my Jet’ documentary you will […]
23 November 2023
Brands are investing little of their overall digital budgets in Influencer Marketing, just 4% of the $667 billion spent globally on digital advertising. With increasingly expensive […]
10 August 2023
Threads, is a new text-first app developed by Instagram (owned by Meta) that claims to offer fresh ways to connect and share content. It was launched […]