31 January 2024

The Grocer: How to master prize promotions & boost engagement

The Grocer invited Jeremy Stern to share his experience of the world of promotions “which can be difficult to navigate and legal issues are all too […]
10 August 2023

Threads: should it be part of your marketing campaign?

Threads, is a new text-first app developed by Instagram (owned by Meta) that claims to offer fresh ways to connect and share content. It was launched […]
3 May 2023

Another greenwashing culprit bites the dust.

Jack Rogers Etihad has been added to the ASA’s ever-growing greenwashing hit list as a result of two of their paid-for Facebook ads seen in October […]
26 April 2023

FCA and ASA Fin-influencer fanfare 

Jack Rogers Financial freedom, retiring by 30 and earning hundreds of thousands through passive financial investments all sound like the dream. Amid a cost-of-living crisis and […]
5 April 2023

A TikTok time bomb goes boom!

Jack Rogers TikTok has been fined £12.7 million by the UK’s data watchdog for breaking the law on the protection of children’s data. What’s the TEA?   […]
30 March 2023

The Specialist World of Controlled Product Placement (CPP)

Jack Rogers   Controlled Prize Placement (CPP) is one of the most exciting prize promotional techniques that brands can run, and they can excite consumers, trade […]