Shopping in the New Normal
At our webinar last week, we investigated what the effects of COVID means for brands and retailers going in the…
- Coronavirus
- Promoveritas
- research
TikTok and promotions. Are they worth the hype?
TikTok has become the fastest growing app on the planet with over 2 billion downloads since its launch in 2016.…
- Brands
- Competitions
- Coronavirus
- Digital advertising
- Promotional Compliance
- Promotions
- Social Media Promotions
- Tiktok
State of the Nation Survey: What do we want to win during lockdown?
We recently conducted a survey for the Daily Mail to find out what the nation is up to doing during…
- Brands
- Competitions
- Coronavirus
- Digital advertising
- Instant Wins
- Legal
- Promotional Compliance
- Promotions
- research
- Social Media Promotions
- Tiktok
Can Influencer Marketing damage your brand?
Even during lockdown Influencer Marketing has continued to grow as a popular way for brands to promote their products and…
- Agencies
- ASA ruling
- Brands
- Coronavirus
- Digital advertising
- Fake ads
- Influencer marketing
- Legal
- Promotional Compliance
- Promotions
- Social Media Promotions
PromoVeritas oversee Heart’s Make Me A Millionaire
Heart, the UK’s biggest commercial radio brand, gave away £1 million pounds to one lucky listener this May, as part…
- Brands
- Broadcast Verification
- Broadcast Voting
- Broadcasters
- Cap code
- Competitions
- Coronavirus
- Prize draws
- Prize Promotions
- Promotions
- Winner communications
Lord Sugar’s tweet banned. Time for a recap on Influencer Marketing rules?
This week Lord Alan Sugar was in the press following an ASA adjudication that was upheld against his tweet for…
- Agencies
- ASA ruling
- Brands
- Competitions
- Controlled Product Placement
- Coronavirus
- Fake ads
- Global
- Influencer marketing
- Prize draws
- Prize Promotions
- Promotions
- Social Media Promotions
What are the rules for brands giving away prizes in return for charity donations?
As the UK continues to operate under lockdown, more and more brands are asking ‘what can we do to help?’.…
- Agencies
- Brands
- Charity
- Competitions
- Coronavirus
- Global
- Prize draws
- Prize Promotions
- Promotions
Who are the agile brands in a crisis?
At PromoVeritas our mission is to ensure that the world of promotions is safe and fair for both the promoters…
- Agencies
- Brands
- Coronavirus
- Global
- Promotions
What’s the plan for the 2020 events we’re missing out on?
Wimbledon has been cancelled because of the Coronavirus for the first time since WW2, meaning that there will be no…
- Agencies
- Broadcasters
- Coronavirus
- Promotions
- Sport
How to handle winner communications during a crisis
Our favourite part of running promotions at PromoVeritas is telling lucky entrants that they are winners. But what happens during…
- Coronavirus
- Promotions
- Winner communications
- Winner Management
Coronavirus and your marketing campaigns
Now it’s clear that the Coronavirus is a major risk to both people and business, your company is probably dusting…
- Coronavirus
- Promotional Compliance
- Promotions
- Promoveritas