News

  • Paperchase promotion causes public outcry
    A recent Paperchase promotion in the Daily Mail ended with the retailer...
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  • User Generated Content Campaigns
    Why Your Next Campaign should include User Generated Content
    Executed well User Generated Content can create compelling promotions with a difference...
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  • ASA crack down on “hidden advertising” within Influencers' Snapchat posts
    Reality television came head to head with the Advertising Standards Authority (ASA),...
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  • Are your prize draws luring consumers into a false sense of security?
    Brands should be more aware of the impact of promoting a prize...
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  • There's still time to run a great Halloween promotion!
    With the Halloween festivities gradually approaching it’s a great time for marketers...
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  • Are your promotions disability friendly?
    A recent ruling by the ASA highlights the important issue of disability...
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  • The Sun Savers Fake Facebook Promotions
    The Sun asked PromoVeritas how to spot a fake Facebook promotion
    Scam Facebook promotions may be affecting your brand, so we gave The...
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  • Planning your next promotion using Influencer Marketing
    Find out more about the risks of Influencer Marketing at our next...
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  • Twitter trialling 280 character limit
    Twitter are testing increasing the 140-character limit to 240.
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  • BBC reports on the rise of fake Facebook promotions
    The BBC has investigated the rise of fake Facebook raffles scamming the...
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  • GDPR
    Only 9 months until GDPR. Are you ready for the EU's new data protection laws?
    7 things you need to know now to get ready.
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  • Brands and their followers are still victims of fake Facebook pages
    Many brands across multiple industries have been the victims of social media...
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  • A double win for PromoVeritas at the FSB London Business Awards!
    PromoVeritas win Creative & Media Business of the Year and Entrepreneur of...
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  • 21st century promotions are leaning towards Snapchat
    Snapchat is becoming a catalyst for brands implementing promotions in the marketing...
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  • Top tips when running a promotion in Russia, World Cup Style!
    With next year’s FIFA World Cup hosted by Russia gradually looming, are...
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  • Morrisons fined for harassing unsubscribed customers
    Last week the Information Commissioner’s Office (The ICO) fined supermarket chain Morrisons...
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  • Daily Mail Iceland Marmite Ruling
    Daily Mail and Iceland told off over botched Marmite campaign
    A Marmite promotion from the Daily Mail and Iceland received an ASA...
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  • Countdown to HFSS advertising ban begins
    CAP’s tough new rules on High Fat Sugar and Salt products officially...
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  • Two-thirds of marketers at risk from new GDPR rules
    A survey has revealed that a third of marketing and advertising companies...
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  • Get a 10% Discount off the "Promoting Privacy with Innovation Conference" this July
    PromoVeritas are delighted to offer all of our clients a 10% discount...
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  • Three ways you can win with cross-border promotions
    Did you know that you can multiply these benefits by running your...
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  • That red swimsuit promotion that everyone is talking about
    Last week Instagram and Twitter were in a frenzy, and all because...
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  • Facebook Guidelines Update
    Facebook have recently updated their Terms so we thought we would recap...
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  • Have you started your Marketing Spring Clean yet? GDPR is just 12 months away!
    The biggest shakeup for marketers, clients and agencies is now just 12...
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  • CAP have given guidance on what they actually cover
    CAP published an overhaul of their guidance on how far the CAP...
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  • Celebrities warned again over #ad posts
    The US Federal Trade Commission has written to ninety celebrity 'Influencers' warning...
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  • PromoVeritas Wear A Hat Day 2017
    PromoVeritas Team News
    As we approach our 8,000th project we thought we'd recap on our...
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  • McCain promotion
    BBC News ask our opinion on 'unfair' McCain's promotion
    This week the promotions industry was caught up in controversy after the...
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  • New rules for running a promotion on Pinterest
    Until recently running promotions on Pinterest was a bit tricky but now...
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  • A Hand taking a winner ticket from a bowl full of tickets
    Judging Prize Promotions
    When is 'independent' not 'independent' when it comes to judging prize promotions?
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  • A quick-guide to Live Streaming and promotions
    A recent trend on social media has been the explosion of live...
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  • PromoVeritas Awarded Information Security ISO27001 Certification
    Data security is now of vital importance to businesses of all sizes....
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  • 10 Facts About Running Promotions in the Middle East
    Are you looking to run a promotion in the Middle East? This...
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  • 2017 Oscars Adjudication
    The Drum: How to avoid an Oscars screw up and not end up in La La Land
    Gemma Cutting, head of client management at PromoVeritas, looks into the fiasco...
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  • GDPR, the UK and Brexit: The Facts for Marketers
    Recently the Direct Marketing Association revealed that a quarter of UK businesses...
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  • Social Media Promotions
    What is the role of Social Media in promotions?
    Is your brand just jumping on the bandwagon and running social media...
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  • Top Tips for your Terms and Conditions
    Our top tips for choosing the right prizes for your promotions this...
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  • Top Tips for Running USA Prize Promotions
    Running USA prize promotions may not always plain sailing because different states...
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  • Don’t be a rule-breaker on social media
    Do you know the difference between a recommendation and a advert?
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  • What you need to know about CAP Code's new food rules - HFSS
    New food rules HFSS: Junk food advertising will soon be hit by...
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  • Choosing Your 2017 Promotion Prizes: Our Top Tips
    We highlight some of the issues concerning alcohol and promotions
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  • Ten top tips for a successful festive promotion
    Our top tips for choosing the right prizes for your promotions this...
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  • Thinking of running an Advent calendar promotion?
    Our top tips for choosing the right prizes for your promotions this...
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  • 10 Facts Running Promotions in the Italy
    The running of ‘Promotions’ are taking off across the world not just...
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  • Our Top Tips for Running Social Media Promotions
    Ensure your Spanish prize promotion runs smoothly which our handy guide.
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  • 5 Top tips for Social Media Promotions
    Running a Social Media promotion? Social Media platforms are a quick and...
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  • Key CAP Code changes - impacting on promotions
    Revisions announced on 30th April 2015 to the British Code of Advertising,...
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  • Know the rules on alcohol promotions
    We highlight some of the issues concerning alcohol and promotions
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  • PromoVeritas and Marketing Week team up
    We team up on research about consumers and promotions.
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  • Going Global - a look at Spanish promotions
    Ensure your Spanish prize promotion runs smoothly which our handy guide.
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