Countdown to Christmas: There’s still time to run festive promotions!
With a Christmas period unlike any other in recent history fast approaching, we felt it was important to spread the…
- Seasonal promotions
- Social Media Promotions
PromoVeritas featured in The Parliamentary Review
The Parliamentary Review combines political content with stories from a wide range of organisations – small and large; new and…
- Awards
- Prize Promotions
- Promotional Compliance
ASA Rulings Recap September 2020
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
- ASA ruling
- Brands
- Cap code
- Legal ruling
Influencer Molly-Mae Hague botches Instagram Prize Draw
This week social media was flooded with angry fans of Molly-Mae Hague who suggested that she had fixed a prize…
- Influencer marketing
- Prize draws
- Prize Promotions
- Promotional Compliance
- Social Media Promotions
- Uncategorised
ITV in hot water over NPN promotions. So why do we need No Purchase Necessary routes?
This month it was announced that ITV face the threat of fines for failing to correctly handle prize entries received…
- Broadcasters
- Cap code
- Consumer Protection Regulation
- In the Press
- Prize Promotions
- Promotional Compliance
BBC reports: ‘I won a holiday but it turned out to be a scam’
This week the BBC investigated consumers being tricked by fake online promotions and came to PromoVeritas for expert advice. “Criminals…
- Competitions
- Fake ads
- In the Press
- Social Media Promotions
The Daily Mail delve into PromoVeritas and the world of promotional security
Credit: This is Money The Daily Mail’s This Is Money team interviewed our CEO Jeremy Stern wanting to find out…
- Competitions
- Fake ads
- In the Press
- Social Media Promotions
TikTok and promotions. Are they worth the hype?
TikTok has become the fastest growing app on the planet with over 2 billion downloads since its launch in 2016.…
- Brands
- Competitions
- Coronavirus
- Digital advertising
- Promotional Compliance
- Promotions
- Social Media Promotions
- Tiktok
State of the Nation Survey: What do we want to win during lockdown?
We recently conducted a survey for the Daily Mail to find out what the nation is up to doing during…
- Brands
- Competitions
- Coronavirus
- Digital advertising
- Instant Wins
- Legal
- Promotional Compliance
- Promotions
- research
- Social Media Promotions
- Tiktok
Discover the Rules for Social Media Promotions at a Free Webinar on 30th June 2020
Almost half the UK’s consumers are using social media more since lockdown began. Facebook, Instagram, Snapchat, YouTube and Twitter are…
- Agencies
- ASA ruling
- Brands
- Cap code
- Competitions
- Digital advertising
- Fake ads
- Influencer marketing
- Legal
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions
- Social Media Promotions
PromoVeritas oversee Heart’s Make Me A Millionaire
Heart, the UK’s biggest commercial radio brand, gave away £1 million pounds to one lucky listener this May, as part…
- Brands
- Broadcast Verification
- Broadcast Voting
- Broadcasters
- Cap code
- Competitions
- Coronavirus
- Prize draws
- Prize Promotions
- Promotions
- Winner communications
Could the $24m McMillions Scam ever happen again?
McMillion$ (on Sky from 27 May 2020) is the incredible story of how staff at the marketing agency behind the…
- Agencies
- Brands
- Controlled Product Placement
- On Pack Promotions
- Prize Promotions
- Promotional Compliance
- Promotions
Lord Sugar’s tweet banned. Time for a recap on Influencer Marketing rules?
This week Lord Alan Sugar was in the press following an ASA adjudication that was upheld against his tweet for…
- Agencies
- ASA ruling
- Brands
- Competitions
- Controlled Product Placement
- Coronavirus
- Fake ads
- Global
- Influencer marketing
- Prize draws
- Prize Promotions
- Promotions
- Social Media Promotions
What are the rules for brands giving away prizes in return for charity donations?
As the UK continues to operate under lockdown, more and more brands are asking ‘what can we do to help?’.…
- Agencies
- Brands
- Charity
- Competitions
- Coronavirus
- Global
- Prize draws
- Prize Promotions
- Promotions
Who are the agile brands in a crisis?
At PromoVeritas our mission is to ensure that the world of promotions is safe and fair for both the promoters…
- Agencies
- Brands
- Coronavirus
- Global
- Promotions
What’s the plan for the 2020 events we’re missing out on?
Wimbledon has been cancelled because of the Coronavirus for the first time since WW2, meaning that there will be no…
- Agencies
- Broadcasters
- Coronavirus
- Promotions
- Sport
How to handle winner communications during a crisis
Our favourite part of running promotions at PromoVeritas is telling lucky entrants that they are winners. But what happens during…
- Coronavirus
- Promotions
- Winner communications
- Winner Management
The power of promotions without borders
As globalisation makes the world around us smaller and more accessible it is sensible for brands to centralise their marketing…
- Agencies
- Cross border promotions
- Legal
- Promotional Compliance
- Promotions
- Promotions Abroad
- Promoveritas
Coronavirus and your marketing campaigns
Now it’s clear that the Coronavirus is a major risk to both people and business, your company is probably dusting…
- Coronavirus
- Promotional Compliance
- Promotions
- Promoveritas
PromoVeritas joins thenetworkone
PromoVeritas has always had a unique place in the agency world – bridging the gap between creativity and legality for…
- Agencies
- Legal
- Promotional Compliance
- Promotions
- Promotions Abroad
- Promoveritas
ASA Rulings Recap February 2020
This month our Compliance Manager Amy Powell takes a look at Ryanair making unfounded environmental claims, a points-based promotion that…
- ASA ruling
- Cap code
- Competitions
- European Promotions
- Influencer marketing
- Legal
- Legal ruling
- Promotions
- Social Media Promotions
Go ‘Back to School’ at our Free Kids Marketing Breakfast
In light of the unfolding CoronaVirus emergency we are reviewing our event plans and as a result we will be…
- Agencies
- Children
- HFSS
- Legal
- Promotional Compliance
- Promotions
- Social Media Promotions
Ten Tips for Running Promotions in Japan
The 2020 Tokyo Olympics will soon be here and brands who are not official sponsors may try to ‘get in…
- Cross border promotions
- Global
- Legal
- Overseas Promotions
- Promotions
- Sport
Running successful sports promotions
2020 is a year filled with major sporting fixtures including the Olympics, the Euros and the T20 Cricket World Cup…
- Agencies
- Digital advertising
- Promotions
- Social Media Promotions
- Tiktok
How to run a promotion on Instagram
Instagram turns 10 this year, and with around one billion users it is still one of the most influential social…
- ASA ruling
- Cap code
- Competitions
- European Promotions
- Influencer marketing
- Promotions
- Social Media Promotions
- User Generated Content
ASA Rulings Recap January 2020
This month our Compliance Manager Amy Powell takes a look at prize promotions that have fallen foul of section 8…
- ASA ruling
- Cap code
- Competitions
- European Promotions
- Influencer marketing
- Legal
- Legal ruling
- Promotions
- Social Media Promotions
A look at this year’s National Television Awards wins
This year the 25th National Television Awards was watched by nearly 4 million viewers. PromoVeritas have been upholding the integrity…
- Broadcast Verification
- Broadcast Voting
- Broadcasters
- Live Streaming
- TV
Six Nations Rugby: Gain advantage over the competition
The infamous Guinness Six Nations begins on 1st February and it is crucial that any marketing campaigns your brand or…
- Consumer Protection Regulation
- Cross border promotions
- European Promotions
- Legal
- Overseas Promotions
- Promotional Compliance
- Promotions Abroad
- Promoveritas
- Sport
2020 National Television Awards set for success!
2020 marks the 25th anniversary of The National Television Awards, the UK’s leading TV awards event voted on exclusively by…
- Broadcast Verification
- Broadcast Voting
- Broadcasters
- Film promotions
- Promotional Compliance
Brexit and promoters. What will the future bring?
The Conservatives have won a majority in the UK’s General Election, Brexit is inevitable. But what happens next? And what…
- Agencies
- Brexit
- Consumer Protection Regulation
- Contact Us
- European Promotions
- GDPR
- Promotional Compliance
- Promotions
- Rapid
Introducing Rapid, our easy to use design service
We are delighted to introduce you to Rapid, our new design service aimed at supporting our clients with any rush…
- Contact Us
- Design
- On Pack Promotions
- point of sale
- Promotions
- Rapid
Nestlé in hot water with the ASA over Nescafé promotion
Last week the ASA upheld a ruling for a Nescafé on-pack promotion that exaggerated the chances of winning 100 magazine…
- ASA ruling
- Cap code
- Instant Wins
- Legal
- Legal ruling
- On Pack Promotions
- Promotions
December ASA Rulings Recap
This month Amy Powell, our Compliance Manager, looks at a huge hit to vaping companies and restrictions to their advertising…
- ASA ruling
- Cap code
- Competitions
- HFSS
- Legal
- Legal ruling
- Promotions
- Social Media Promotions
Will 2020 be the end of Influencer Marketing?
As it was revealed that the BBC tricked three celebrities into promoting a diet drink containing cyanide, are the cracks…
- Influencer marketing
- Partnerships
How to run a promotion on TikTok
[vc_row][vc_column][vc_column_text] TikTok is one of the fastest growing social media platforms in the world. It has 500 million active users…
- Agencies
- Digital advertising
- Promotions
- Social Media Promotions
- Tiktok
October ASA Rulings Recap
[vc_row][vc_column][vc_column_text] Our Compliance Manager, Amy Powell, takes a look at Advertising Standards Authority’s latest rulings, banning adverts from retail, alcohol…
- Agencies
- ASA ruling
- Cap code
- Promotions
- Rulings
PromoVeritas featured in The Parliamentary Review
The Parliamentary Review combines political content with stories from a wide range of organisations – small and large; new and…
- Awards
- Prize Promotions
- Promotional Compliance
Did the Boaty McBoatface competition bend the rules?
What connects an ASA ruling on a promotion to win a sports car with the launch of a research ship…
- ASA ruling
- Cap code
- gambling
- Promotions
- Rulings
- Terms & Conditions
PromoVeritas on screen: Inside Cadbury on Channel 4
Earlier this week PromoVeritas were featured in a Channel 4 documentary that went behind the scenes at the famous Cadbury…
- Agencies
- Promotions
Thinking of running an Advent calendar promotion?
A surefire way to attract attention from consumers this Christmas is to run an advent calendar promotion – these are…
- Agencies
- Promotions
Run it Right: Promotions in Ireland
Planning a promotion in Ireland but confused about the different rules in the Republic of Ireland and Northern Ireland? Amy…
- Agencies
- ASA ruling
- Cap code
- Consumer Protection Regulation
- Cross border promotions
- European Promotions
- Legal
- Promotions
- Rulings
ASA bans Home Office advert
Even the government is not free from reprisals for misleading advertising. Our Compliance Manager, Amy Powell, takes a look at…
- Agencies
- ASA ruling
- Cap code
- Promotions
- Rulings
August’s ASA Rulings Recap
Our Compliance Manager, Amy Powell, takes a look at Advertising Standards Authority’s latest rulings, and the impact they have on…
- Agencies
- ASA ruling
- Cap code
- Promotions
- Rulings
Ex on the Beach influencer’s ‘irresponsible ad’ banned by the ASA
This week an ASA Ruling against Ex on the Beach star Jemma Lucy for promoting a weight loss drink whilst…
- Agencies
- Brands
- Fake ads
- Heath Claims
- Influencer marketing
- Legal
- Promotions
- Social Media Promotions
Are underage winners a problem for marketers?
A teenager who won £1.9m on the lotto says that it was a ‘curse’ and that under 18s should be…
- Cap code
- Consumer Protection Regulation
- gambling
- Gaming
- Legal
Winner selection done the right way!
Prize draws may be the easiest promotions to administer and run but they still require great care and attention in…
- Agencies
- Brands
- Competitions
- Fake ads
- Heath Claims
- HFSS
- Influencer marketing
- Legal
- Promotions
- Social Media Promotions
Influencer Marketing: Are you Running it Right?
Influencer Marketing has hit the headlines again for all the wrong reasons. Errant instagrammers such as Mrs Hinch show that…
- Agencies
- Brands
- Competitions
- Fake ads
- Heath Claims
- HFSS
- Influencer marketing
- Legal
- Promotions
- Social Media Promotions
User Generated Content – The Positive and Negatives for Brands
We as marketers are all aware that UGC is absolutely everywhere and whether we like it or not, brands can…
- Agencies
- Artificial Intelligence
- Brands
- Competitions
- Judging
- Legal
- Live Streaming
- Promotions
- Social Media Promotions
- Uncategorised
- User Generated Content
The CMA clarify what Influencers and brands need to know about endorsements on social media
The Competition and Markets Authority recently published further guidance to help demystify how social media influencers promote products and services…
- Competition and Markets Authority
- Consumer Protection Regulation
- Contact Us
- Fake ads
- Influencer marketing
- Legal
- Partnerships
- Promotions
- Social Media Promotions
Promises, promises. Why it pays to always deliver on your promotion.
In the week that the ASA ruled a Nespresso promotion was not run fairly, we take a look at why…
- Agencies
- ASA ruling
- Brands
- Gift with purchase
- Prize Promotions
- Promotional Compliance
- Promotions
- Rewards
- Terms & Conditions
Whisky ad banned by the ASA
Last week a Macallan Whisky ad was banned by the Advertising Standards Authority for promoting risky behaviour, highlighting once again…
- Alcohol
- Promotional Compliance
- Promotions
- Promoveritas
- Social Media Promotions
Tackling Facebook Engagement Bait
The backlash from Facebook’s fake news scandals, technical glitches and massive data security breaches has meant that the world’s biggest…
- Promotional Compliance
- Promotions
- Promoveritas
- Social Media Promotions
A Force for Good. Do your bit to make the internet a safer place.
On the 30th anniversary of the World Wide Web its inventor Tim Berners-Lee is urging governments, companies and citizens to…
- Fake ads
- Influencer marketing
- Marketing Contracts
- Promotional Compliance
- Promotions
- Promoveritas
- Social Media Promotions
Portman Group tells alcohol brands to stop being ‘offensive’
Portman, the trade body for the alcohol industry, has launched new rules to make sure that the name, packaging and…
- Agencies
- Alcohol
- Brands
- Heath Claims
- Legal
- Portman
- Promotional Compliance
- Promotions
- Promoveritas
Transport for London bans HFSS advertising
As of February 25th, Transport for London has revised its guidelines and effectively banned any adverts that promote foods or…
- Agencies
- Brands
- Cap code
- European Promotions
- HFSS
- Legal
- Promotional Compliance
- Promotions
- Promoveritas
Choosing the perfect Instagram hashtag for your promotion!
Everyone knows that a good hashtag can make or break a social media post and when it comes to Instagram…
- Agencies
- Brands
- Cross border promotions
- European Promotions
- Film promotions
- Marketing Contracts
- On Pack Promotions
- Partnerships
- Prize Promotions
- Promotional Compliance
- Promotions
- Promotions Abroad
- Promoveritas
Do your brand health claims need a sense check?
Major brands have been in the spotlight recently for making untrue claims and misleading the public. Making sure your advertisement…
- Agencies
- Brands
- Cap code
- Contact Us
- Fake ads
- Heath Claims
- Prize Promotions
- Promotional Compliance
- Promotions
- Promoveritas
ASA cracks down on ignorant influencers. Are you up to date with the latest rules?
The ASA has warned between 200 and 300 social media influencers over the past 12 months that they were breaking…
- Agencies
- Brands
- Competitions
- Contact Us
- Digital advertising
- Fake ads
- Influencer marketing
- Marketing Contracts
- Prize Promotions
- Promoveritas
- Social Media Promotions
Instagram promotions are changing
Due to stricter data privacy rules Instagram has launched a new hashtag search API which will change the way you…
- Agencies
- Brands
- Competitions
- Contact Us
- Digital advertising
- Fake ads
- Prize Promotions
- Promoveritas
- Social Media Promotions
Boohoo break advertising rules with ‘fake sales’
Popular online retailer Boohoo fell foul of advertising watchdog, the ASA, once again by misleading their consumers over the Black…
- Agencies
- ASA ruling
- Brands
- Cap code
- Competitions
- Contact Us
- Fake ads
- Prize Promotions
- Promotional Compliance
- Promotions
- Social Media Promotions
Focus on Partnerships: Bring some Hollywood Magic to your next brand promotion
Collaborating with an eagerly anticipated film can offer brands the ideal vehicle to reach target audiences. You can leverage the…
- Agencies
- Brands
- Cross border promotions
- European Promotions
- Film promotions
- Marketing Contracts
- On Pack Promotions
- Partnerships
- Prize Promotions
- Promotional Compliance
- Promotions
- Promotions Abroad
- Promoveritas
Thinking of running an Advent calendar promotion?
A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with…
- Agencies
- Promotions
Superdrug receives ASA Ruling for free gift promotions
Superdrug recently had two complaints upheld by the Advertising Standards Authority relating to ‘gift with purchase’ promotions. This highlights the…
- Agencies
- Brands
- Cross border promotions
- European Promotions
- Film promotions
- Marketing Contracts
- On Pack Promotions
- Partnerships
- Prize Promotions
- Promotional Compliance
- Promotions
- Promotions Abroad
- Promoveritas