They received a dozen complaints about an Instagram promotion she ran last September after she selected the winner from just…
February may be a short month but it’s definitely been a busy one for PromoVeritas in terms of recruiting. We…
Just before Christmas, the UK Government quietly released its policy proposals on the advertising and promotion of foods high in…
A year ago tonight the PromoVeritas team were busy finalising the counting of votes for the nation’s favourite awards ceremony…
Hear from TikTok and our experts on the latest social media trends and rules at a free webinar on 10th…
If you are running prize promotions, it is vital that you gather and process all personal information safely and securely.…
Recently, the ASA Rulings have undertaken a similar theme; often issues of substantiation and health claims. However, this month they…
In the week that TikTok updated their privacy settings to make the app safer for younger users, the Committee of…
We are proud to announce that PromoVeritas has been named as one of the Most Adaptive Small Businesses of 2020…
UK marketers face conflicting jurisdictions when running sales, price and prize promotions in 2021, warns Ardi Kolah, data privacy law…
This week PromoVeritas, the power behind many of the UK’s best loved promotions, have launched a completely new way for…
Ofcom have concluded that ITV have breached broadcasting rules in the way that they handled post entries for their TV…
With its unique reach, Instagram has become the perfect platform for brands to run promotions on and increase awareness of their products…
With a Christmas period unlike any other in recent history fast approaching, we felt it was important to spread the…
The Parliamentary Review combines political content with stories from a wide range of organisations – small and large; new and…
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
This week social media was flooded with angry fans of Molly-Mae Hague who suggested that she had fixed a prize…
This month it was announced that ITV face the threat of fines for failing to correctly handle prize entries received…
This week the BBC investigated consumers being tricked by fake online promotions and came to PromoVeritas for expert advice. “Criminals…
Credit: This is Money The Daily Mail’s This Is Money team interviewed our CEO Jeremy Stern wanting to find out…
TikTok has become the fastest growing app on the planet with over 2 billion downloads since its launch in 2016.…
We recently conducted a survey for the Daily Mail to find out what the nation is up to doing during…
Almost half the UK’s consumers are using social media more since lockdown began. Facebook, Instagram, Snapchat, YouTube and Twitter are…
Heart, the UK’s biggest commercial radio brand, gave away £1 million pounds to one lucky listener this May, as part…
McMillion$ (on Sky from 27 May 2020) is the incredible story of how staff at the marketing agency behind the…
This week Lord Alan Sugar was in the press following an ASA adjudication that was upheld against his tweet for…
As the UK continues to operate under lockdown, more and more brands are asking ‘what can we do to help?’.…
At PromoVeritas our mission is to ensure that the world of promotions is safe and fair for both the promoters…
Wimbledon has been cancelled because of the Coronavirus for the first time since WW2, meaning that there will be no…
Our favourite part of running promotions at PromoVeritas is telling lucky entrants that they are winners. But what happens during…
As globalisation makes the world around us smaller and more accessible it is sensible for brands to centralise their marketing…
Now it’s clear that the Coronavirus is a major risk to both people and business, your company is probably dusting…
PromoVeritas has always had a unique place in the agency world – bridging the gap between creativity and legality for…
This month our Compliance Manager Amy Powell takes a look at Ryanair making unfounded environmental claims, a points-based promotion that…
In light of the unfolding CoronaVirus emergency we are reviewing our event plans and as a result we will be…
The 2020 Tokyo Olympics will soon be here and brands who are not official sponsors may try to ‘get in…
2020 is a year filled with major sporting fixtures including the Olympics, the Euros and the T20 Cricket World Cup…
Instagram turns 10 this year, and with around one billion users it is still one of the most influential social…
This month our Compliance Manager Amy Powell takes a look at prize promotions that have fallen foul of section 8…
This year the 25th National Television Awards was watched by nearly 4 million viewers. PromoVeritas have been upholding the integrity…
The infamous Guinness Six Nations begins on 1st February and it is crucial that any marketing campaigns your brand or…
2020 marks the 25th anniversary of The National Television Awards, the UK’s leading TV awards event voted on exclusively by…
The Conservatives have won a majority in the UK’s General Election, Brexit is inevitable. But what happens next? And what…
We are delighted to introduce you to Rapid, our new design service aimed at supporting our clients with any rush…
Last week the ASA upheld a ruling for a Nescafé on-pack promotion that exaggerated the chances of winning 100 magazine…
This month Amy Powell, our Compliance Manager, looks at a huge hit to vaping companies and restrictions to their advertising…
As it was revealed that the BBC tricked three celebrities into promoting a diet drink containing cyanide, are the cracks…
[vc_row][vc_column][vc_column_text] TikTok is one of the fastest growing social media platforms in the world. It has 500 million active users…
[vc_row][vc_column][vc_column_text] Our Compliance Manager, Amy Powell, takes a look at Advertising Standards Authority’s latest rulings, banning adverts from retail, alcohol…
The Parliamentary Review combines political content with stories from a wide range of organisations – small and large; new and…
What connects an ASA ruling on a promotion to win a sports car with the launch of a research ship…
Earlier this week PromoVeritas were featured in a Channel 4 documentary that went behind the scenes at the famous Cadbury…
A surefire way to attract attention from consumers this Christmas is to run an advent calendar promotion – these are…
Planning a promotion in Ireland but confused about the different rules in the Republic of Ireland and Northern Ireland? Amy…
Even the government is not free from reprisals for misleading advertising. Our Compliance Manager, Amy Powell, takes a look at…
Our Compliance Manager, Amy Powell, takes a look at Advertising Standards Authority’s latest rulings, and the impact they have on…
This week an ASA Ruling against Ex on the Beach star Jemma Lucy for promoting a weight loss drink whilst…
A teenager who won £1.9m on the lotto says that it was a ‘curse’ and that under 18s should be…
Prize draws may be the easiest promotions to administer and run but they still require great care and attention in…
Influencer Marketing has hit the headlines again for all the wrong reasons. Errant instagrammers such as Mrs Hinch show that…
We as marketers are all aware that UGC is absolutely everywhere and whether we like it or not, brands can…
The Competition and Markets Authority recently published further guidance to help demystify how social media influencers promote products and services…
In the week that the ASA ruled a Nespresso promotion was not run fairly, we take a look at why…
Last week a Macallan Whisky ad was banned by the Advertising Standards Authority for promoting risky behaviour, highlighting once again…
The backlash from Facebook’s fake news scandals, technical glitches and massive data security breaches has meant that the world’s biggest…
On the 30th anniversary of the World Wide Web its inventor Tim Berners-Lee is urging governments, companies and citizens to…
Portman, the trade body for the alcohol industry, has launched new rules to make sure that the name, packaging and…
As of February 25th, Transport for London has revised its guidelines and effectively banned any adverts that promote foods or…
Everyone knows that a good hashtag can make or break a social media post and when it comes to Instagram…
Major brands have been in the spotlight recently for making untrue claims and misleading the public. Making sure your advertisement…
The ASA has warned between 200 and 300 social media influencers over the past 12 months that they were breaking…
Due to stricter data privacy rules Instagram has launched a new hashtag search API which will change the way you…
Popular online retailer Boohoo fell foul of advertising watchdog, the ASA, once again by misleading their consumers over the Black…
Collaborating with an eagerly anticipated film can offer brands the ideal vehicle to reach target audiences. You can leverage the…
A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with…
Superdrug recently had two complaints upheld by the Advertising Standards Authority relating to ‘gift with purchase’ promotions. This highlights the…